Wednesday, November 01, 2006

Just for kicks

Just for kicks, as I was doing some on-line information gathering, I ran across and responded to this.

Associate Marketing Manager

Location(s): El Segundo CA


At Mattel, we have a vision to be The World's Premier Toy Brands - Today and Tomorrow. We will achieve this vision because our people are creative and energetic, thriving on innovation and passion for the business. Mattel is committed to supporting and developing employees and their career goals with a host of meaningful advantages and opportunities, including development through our global Leadership Development Center, tuition reimbursement, on-site childcare, and a fitness and recreation center. As the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, Hot Wheels®, American Girl® and Fisher-Price®, Mattel is not only one of the best places to work, it's also a lot of fun. If you're as excited about the future as we are, consider this opportunity.


This position is within the Mattel Entertainment Division. It supports both DVD marketing and live entertainment projects, and is entrepreneurial in nature. Specific responsibilities include:

1. The development and execution of marketing plans for direct-to-DVD initiatives for Mattel Entertainment properties.
2. The management and coordination of Live Entertainment marketing and Costume Character Appearances.


Collect and analyze all relevant entertainment, marketing and brand research studies and provide insights and/or recommendations to Entertainment Marketing.

Identify prospective live entertainment production companies and offer recommendations to Sr. Producer, WW Live Entertainment.

First review of all creative approvals submitted by licensed Live Entertainment partners, with recommendations to Sr. Producer, WW Live Entertainment. Includes all creative submissions for scripts, music, costumes, sets, props and licensed show-specific merchandise.

Day-to-day communication and management of entertainment license relationships, including details related to DVD product, packaging, and marketing assets approvals.

Manage all incoming requests, approvals and global scheduling for Mattel Property Character Appearances, being 'first-point-of-contact' in all communication between Mattel and licensed Costume Management Company.

Working with Mattel internal divisions to recommend and manage Live Entertainment strategies for marketing, press and PR for all Mattel live entertainment productions.

Track all planned Live Entertainment events by recording dates and venues in the Mattel Worldwide Live Entertainment Calendar.

Assist the Marketing Director in worldwide marketing plans executed for DVD releases.

Develop key entertainment marketing presentations and manage key meetings with external partners including bi-annual international summits.


Experience in live theatre and/or event production and a demonstrated ability to manage a licensed creative team. Live production marketing and PR a strong plus.

Solid skills in the following areas: interpersonal, organizational, teamwork, communication and presentation.

Proficiency with MS Word, Excel and PowerPoint is also essential.


The ideal candidate will be self-sufficient, confident and passionate about the role. Must have the ability to be detail-oriented with strong project management skills and good at no-fail follow-through. Must be confident and outgoing with the ability to deal with and resolve conflict with a capacity for suggesting well-reasoned solutions within an atmosphere of passionate and creative egos. Should enjoy working in a dynamic and fast-paced environment.


Bachelor's Degree

Mattel is an Affirmative Action/Equal Opportunity Employer

M/F/V/D Mattel is an Affirmative Action/Equal Opportunity Employer



They wanted me to upload a resume. To this day I have never ever had a resume. So, I sent this this simple response to see what might happen.

Tom Frank "I'm your guy"

Call me 323.683.5844

Owned Magic Shops & Toy Stores. Spent years as a corporate motivational entertainer. Know Business & Entertainment. Went to China, manufactured, marketed and sold collectible magic tricks. Spent early part of career in the theme park industry, know costumed character program and can conceive, organize and manage events and promotions.

Just moved here from Seattle and looking for the right opportunity to sink my experience and enthusiasm into.

It's worth a meeting. You will be surprised what we can do!

Tom Frank

1 comment:

haywire said...

so... did they call you?